| 1. Nombre de la Asignatura | 2. Nivel de formación | 3. Clave de la Asignatura |
| International communication in bussinnes | Licenciatura | I5227 |
| 4. Prerrequisitos | 5. Area de Formación | 6. Departamento |
| Pre | Especializante Obligatoria | Departamento de Mercadotecnia y Negocios Internacionales |
| 7. Academia | 8. Modalidad | 9. Tipo de Asignatura |
| Administración Internacional | Semipresencial Mixta | Curso-Taller |
| 10. Carga Horaria | |||
| Teoría | Práctica | Total | Créditos |
| 40 | 40 | 80 | 8 |
| 12. Trayectoria de la asignatura |
| 13. Presentación |
|
The Intercultural Communication in Business course consists of 5 units that go from the general to the particular, starting with the study of intercultural diversity, cultural gaps in language and communication strategies in business and concluding with the identification and analysis of the cultural characteristics and styles of international negotiations. |
| 14.- Objetivos del programa |
| Objetivo General |
|
General Objetive That the student knows the challenges of living in a
world in which he will have to interact, increasingly, with people who are
fundamentally different. The main objectives are to help you keep in mind the
differences that occur in intercultural communication and provide you with the
knowledge and skills that will allow you to be successful when interacting with
people from cultures other than yours, as well as geographically locating worldwide. |
| 15.-Contenido | |
| Contenido temático | |
|
0. Leveling
of Knowledge of Universal Geography. 1.
Intercultural diversity in business. 2. Cultural
gaps in business. 3. Language
in global business. 4.
Communication strategy in business. |
|
| Contenido desarrollado | |
|
|
| 16. Actividades Prácticas |
|
The extracurricular activities related to this signature are: a) Attendance at conferences, seminars and conventions that on the subject are organized by the department or other entity; b) Guided visits to companies or organizations; c) The tutorials received by students who request them from this Department via the career coordinator of the specific educational program; d) Business linking through the application or transmission of knowledge; e) Reading of selected subjects in a foreign language. |
| 17.- Metodología |
|
Traditional, deductive, analytical, descriptive, explanatory, previous reading, discussion of topics, research papers, teacher exposition, student exposition, acetates, whiteboards, slides, textbooks. |
| 18.- Evaluación | |
|
| 19.- Bibliografía |
| Otros materiales |
| 20.- Perfil del profesor |
|
Have a postgraduate degree preferably in International business and Marketing with desirable experience in the area at least for 2 years. |
| 21.- Nombre de los profesores que imparten la materia |
| 22.- Lugar y fecha de su aprobación |
|
El programa fue evaluado y revisado por los
profesores que integran la Academia de Administración Internacional del Colegio
Departamental de Mercadotecnia y Negocios Internacionales el 13 de enero del 2023. La fecha del Taller de Actualización será: 13 de enero del 2023. |
| 23.- Instancias que aprobaron el programa |
|
The program was evaluated and reviewed by the teachers that make up the Academy of International Business from the Departamental College of Marketing and International Business on January 6th, 2023. |
| 24.- Archivo (Documento Firmado) |
| COMUNICACIÓN INTERCULTURAL EN LOS NEGOCIOS..pdf/I5227.pdf |